Join Evan Sutton for an in-depth discussion in this video Setting a release date and scheduling exclusivity with one outlet, part of Digital Release and Promotion Strategies for Musicians.
- So once you've got everything uploaded,…it's time to choose a Release Date.…Planning a release is really important…because you really need some time to develop things…in terms of your press,…but also especially if it's one of your first releases,…and you don't have a ton of traction with journalists…or with blogs, or people that you want to target,…you've got to spend a little bit of time…sort of sticking and moving,…laying some groundwork,…and have enough time to work your plan B…if you actually need to.…One of the things that is worth doing…is setting things up for a couple months out,…so you can see the Release Date was the 19th of January,…and this was back before Friday became…the record release date.…
Now everyone is releasing on Fridays,…just so you know if you haven't heard that.…So I suggest you choose a Friday,…but give yourself a couple of months.…A real PR company will want three months…with a record once it's finished…to work a little bit of magic.…So, give yourself a little bit of time,…don't be impatient.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience