From the course: Digital Release and Promotion Strategies for Musicians

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Setting a release date and scheduling exclusivity with one outlet

Setting a release date and scheduling exclusivity with one outlet

From the course: Digital Release and Promotion Strategies for Musicians

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Setting a release date and scheduling exclusivity with one outlet

- So once you've got everything uploaded, it's time to choose a Release Date. Planning a release is really important because you really need some time to develop things in terms of your press, but also especially if it's one of your first releases, and you don't have a ton of traction with journalists or with blogs, or people that you want to target, you've got to spend a little bit of time sort of sticking and moving, laying some groundwork, and have enough time to work your plan B if you actually need to. One of the things that is worth doing is setting things up for a couple months out, so you can see the Release Date was the 19th of January, and this was back before Friday became the record release date. Now everyone is releasing on Fridays, just so you know if you haven't heard that. So I suggest you choose a Friday, but give yourself a couple of months. A real PR company will want three months with a record once it's finished to work a little bit of magic. So, give yourself a…

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