Join Evan Sutton for an in-depth discussion in this video Self-mastering or choosing a mastering engineer, part of Digital Release and Promotion Strategies for Musicians.
- [Voiceover] Now that the tracks are finished and organized…and ready for master,…you have to make the tough decision…of whether to pay for mastering…or whether to do it yourself.…Now, first of all, let me just state for the record…that it's always better to have someone else…master your tracks because part of the whole point…of that process is to have another set of ears…on the music before it goes out.…Now, if you're releasing someone else's material,…then,…mastering it yourself makes a little bit more sense…than if it's your own material,…but it's still important to be careful…because mastering should be something that you sort of…fall back on.…
It can also really knock stuff out of place…if it's not done properly.…So, it's important that you really consider…mastering things…and if you really want to do it yourself,…then I suggest practicing a lot and…making sure that you've done it a lot…before you actually do something for release…because if you're going to send stuff out and you're…going to spend some time…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience