Join Evan Sutton for an in-depth discussion in this video Readying your finished tracks for master, part of Digital Release and Promotion Strategies for Musicians.
- So once your tracks are actually finished…and you're ready to release them it's time to…start getting organized.…On your screen right now you're seeing…the sort of organizational method that we use…at My Small Label for getting everything ready for release.…So the first thing you're going to want to do is…make sure that all of your tracks are in a nice tidy folder,…basically we like to label them as Premasters.…What this means is that these are the final versions…of the tracks before they go to mastering.…So all of the tracks are done,…the mix downs have been approved,…everybody's happy with them,…whether it's your track or whether it's someone else's track…it's important to designate a folder that has all of…the final versions of the tracks in a high resolution…so it should be a wave file and it should be at least 16 bit…44.1 kHz sample rate, so it's at least CD quality,…and go ahead and put them in a folder…and make sure the folder's backed up somewhere…because this is really the meat of your record.…
At this point you should even have, potentially,…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience