From the course: Digital Release and Promotion Strategies for Musicians
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How to write a press release
From the course: Digital Release and Promotion Strategies for Musicians
How to write a press release
- Now that you're reaching out to blogs one of the things that I highly recommend doing is writing a press release. A good press release will do a lot of things. Not only will it give key information about your release, and contain links, and things like that that people need, but it also will give really good information to potential writers who may want to use some of the things you've said in your press release in their articles, or in their posts. So let's take a look at the Thunderbird Juicebox BMORE 3030-OneSheet, have that saved as a PDF, and first of all, do it as a PDF because then people can't mess with it and accidentally send it out compromised. But just have specific information. First of all, you can see that we have the label watermark in the background, it looks nice and professional. That's a logo. Then we have the album art, nice and visible. And all of the pertinent technical information, the artist, the EP title, the catalog number which is basically the number in…
Contents
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Targeting music blogs to fit with your brand5m 22s
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Building relationships with bloggers and writers2m 59s
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How to write a press release3m 7s
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Setting up a free download strategy1m 36s
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Free streaming guidelines2m 22s
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Using social media to promote a release2m 44s
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