From the course: Digital Release and Promotion Strategies for Musicians

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Horizontal networking

Horizontal networking

From the course: Digital Release and Promotion Strategies for Musicians

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Horizontal networking

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- Another thing I'd like to mention is the tendency that people have these days to actually want to get their music to some superstar. It happens a lot in dance music and in electronic music I find that young artists think that if they just get this one thumb drive to this superstar and they hear their music, then it's going to blow the whole thing open for them. But it's really not the case. That's a total myth. What you have to do is network horizontally. That's a really important thing. Send your music to people. Send it to superstars, sure, that's fine. But every single one of them will tell you that you're going to have to build a fan base on your own. There's no magic bullet for that. You have to win people over. So, what's important is that you start to network with people who are at the same level as you or relatively speaking. That's one of the ways, I've met a lot of artists that I still work with, and that's the way a lot of the clicks and groups of artists that you admire…

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