Join Evan Sutton for an in-depth discussion in this video Horizontal networking, part of Digital Release and Promotion Strategies for Musicians.
- Another thing I'd like to mention…is the tendency that people have these days…to actually want to get their music to some superstar.…It happens a lot in dance music…and in electronic music I find that young artists…think that if they just get this one thumb drive…to this superstar and they hear their music,…then it's going to blow the whole thing open for them.…But it's really not the case.…That's a total myth.…What you have to do is network horizontally.…That's a really important thing.…Send your music to people.…Send it to superstars, sure, that's fine.…But every single one of them will tell you…that you're going to have to build a fan base…on your own.…
There's no magic bullet for that.…You have to win people over.…So, what's important is that you start…to network with people who are at…the same level as you or relatively speaking.…That's one of the ways, I've met…a lot of artists that I still work with,…and that's the way a lot of the clicks…and groups of artists that you admire…that are now superstars got started.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience