Join Evan Sutton for an in-depth discussion in this video Hiring third-party contractors, part of Digital Release and Promotion Strategies for Musicians.
- So when you're first starting out…obviously money is not something that you…want to blow a whole lot of.…It's really important to pick where you…spend money and use it very effectively.…'Cause you may be operating on a very small budget…and it may be a really long time until you see any profit.…After all, releasing music is a labor of love.…It really should be.…But, I want to talk a little bit about things that…you can do yourself and things that you can't.…So first of all, I personally am pretty handy…on the web.…So I went and I built this website myself…using Squarespace.…It took a little bit of time but it was something…that I could do.…It's not the most perfect website ever but…it gets the job done and we have a nice little…presence going.…
But, one of the things that's important…to me to farm out is good graphic design.…So all of our logos and my personal logo…as an artist over here, were done by a graphic…designer that was recommended to me…by a friend.…Abe Dukey.…So I have graphics that I can really rely on…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience