Join Evan Sutton for an in-depth discussion in this video Free streaming guidelines, part of Digital Release and Promotion Strategies for Musicians.
Another great tool that we have…as part of internet marketing that we can use,…is the option to stream things for free.…What I'm showing you right now…is the back end of my Soundcloud,…I have a handful of releases that are private,…which means that no one can actually see them…unless I give them a specific link.…So if I click on this button,…I can do a private share, okay?…And what the private share is,…is basically a link that you can send to people…or that you can embed if you want to,…that won't be anywhere except for exactly where you send it.…
So no one will see it in your Soundcloud stream,…but if it is embedded or sent to someone specifically,…then they can actually stream that track.…It's a really great thing,…I use this all the time for demos,…I use it for what are called VIPs.…A VIP in this sense means that I'm sending something out…to specific DJs to see if they'd like to play it,…way in advance of a release.…For example, I could be working on a record…for the better part of a year,…but maybe I have one or two tracks done.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience