From the course: Digital Release and Promotion Strategies for Musicians

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Choosing an online aggregator II: Targeting your market with specific online retailers

Choosing an online aggregator II: Targeting your market with specific online retailers

From the course: Digital Release and Promotion Strategies for Musicians

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Choosing an online aggregator II: Targeting your market with specific online retailers

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- Another important thing to consider when you're choosing and online aggregator or distributor is their partners. Different online aggregators are partnered with different music outlets online. Okay so, I will be the first to tell you that the big fish no matter who you are is definitely iTunes, at the moment at least. iTunes is where a huge proportion of online music sales go down, and most if not all of the credible online aggregators will allow you to partner with iTunes. iTunes has a set royalty rate, so there's not really much funny business as far as that's concerned. Now, on top of that though, there are other services that you definitely want to be a part of. Thins like Spotify, and Pandora, and Google play. Streaming services are bigger than ever and they're only getting bigger, so it's really important to make sure that your music is available for streaming, and not just download. On top of that thougth, on top of those big fish that it's important to stick with, are some…

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