Join Evan Sutton for an in-depth discussion in this video Choosing an online aggregator II: Targeting your market with specific online retailers, part of Digital Release and Promotion Strategies for Musicians.
- Another important thing to consider when you're choosing…and online aggregator or distributor…is their partners.…Different online aggregators are partnered with…different music outlets online.…Okay so, I will be the first to tell you…that the big fish no matter who you are…is definitely iTunes, at the moment at least.…iTunes is where a huge proportion…of online music sales go down,…and most if not all of the credible online aggregators…will allow you to partner with iTunes.…iTunes has a set royalty rate,…so there's not really much funny business…as far as that's concerned.…
Now, on top of that though,…there are other services that…you definitely want to be a part of.…Thins like Spotify, and Pandora, and Google play.…Streaming services are bigger than ever…and they're only getting bigger,…so it's really important to make sure…that your music is available for streaming,…and not just download.…On top of that thougth,…on top of those big fish that it's important to stick with,…are some of the more specific genre oriented distributors.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience