Join Evan Sutton for an in-depth discussion in this video Choosing an online aggregator I: Overview of royalty structures, part of Digital Release and Promotion Strategies for Musicians.
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- [Voiceover] Once you've got your masters all set,…it's time to start thinking about distribution.…A great way to get your music online…is through an online aggregator.…Okay, there are many of these,…CD Baby, TuneCore, Symphonic Distribution.…There are more and more each day…and what's important is that you do a little research…to figure out which one is best for your situation.…The first thing I want to talk about is pricing.…So this is Symphonic Distribution's page.…I'm a fan of theirs,…I've used them and I've used TuneCore as well…and they start out with pricing…by asking if you're an artist or a record label.…
So let's take a look at artist just to start out with…and they have these pricing models…that basically are set up based on how many tracks…you're going to upload or you project to upload.…So for example, if you're an artist…and you're cranking them out,…maybe you want to set something up…so that you're paying a little bit more at the beginning,…like 39.99 for 20 plus tracks…rather than the 10.99 just for five…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience