Join Evan Sutton for an in-depth discussion in this video Building relationships with bloggers and writers, part of Digital Release and Promotion Strategies for Musicians.
- So you found some blogs you think you might want…to reach out to.…Now's the time to cultivate a good relationship.…One of the things that I highly recommend doing…is reaching out on social media and saying things…like hey I really liked this track, I really liked what you…wrote about this person, let's check out Tilt for example.…And this is a good blog, I like Tilt.…And I'm not saying that you want to gain people…or manipulate them or anything,…you just want people to know that you're paying attention…to their hard work and that you don't just want…something from them.…Obviously you want something from them…but they also want something from you.…These blogs need music so don't forget about that,…they want tracks to be sent their way.…
So you can just take a look around, find some things…that you like maybe subscribe for a little while,…you can say something like hey, really liked your…write up on this Hood Boy track.…That stuff really goes a long way with writers,…people do tend to notice that you're paying attention…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience