Join Evan Sutton for an in-depth discussion in this video Audience interaction via social media and contests, part of Digital Release and Promotion Strategies for Musicians.
- Another great way to engage your base…is to set up things like contests.…Whether it's a free download that…only the first thousand people will get…or whether it's an actual contest…that you want to check out that people…might be able to engage in and…actually do cool stuff with.…These are great ways to get things going…and to maintain focus on what you're doing.…So, let me show you this which happened recently.…This is a Boys Noize remix contest.…If you haven't heard of Boys Noize,…he's a very, very prominent German DJ.…And his label, Boys Noize Records, of course,…is one of the premier sort of techno-labels…definitely in Germany.…
You may have heard of them out in the states as well.…So, he recently released a record with another…artist called Pilo or Pie-lo.…Basically they did this remix contest…and it generated a lot of buzz…and a lot of people participated which was…really good, and then they actually…promoted many of the remixes,…even the ones that didn't win.…And so it was a great way of generating buzz.…
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
- Readying your finished tracks for mastering
- Self-mastering vs. working with a mastering engineer
- Choosing an online aggregator
- Setting a release date
- Targeting blogs that fit your brand
- Writing a press release
- Using social media
- Sending promotional emails
- Maintaining a connection with your audience