About the Author

Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.

Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.

Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.