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About the Author
Marta Dapena-Baron is a marketing strategist and the president of The Big Picture Partners LLC.
Marta teaches strategic marketing to executives at companies across the U.S., Europe, and Asia, including Johnson & Johnson, GE, and Ecolab, and as adjunct faculty at the Johnson School of Business at Cornell University and at the Ross School of Business at the University of Michigan. Marta works with her clients to lift the commercial competency of their teams and to bring focus and alignment to their strategic and executional efforts.
Marta developed the Big Picture Simulation, a systems-dynamics simulation, to elucidate key strategy and marketing concepts and their application in the real world. She is also the co-author of Marketing Management: The Big Picture.