This video shows you what repetition is and how to use it to your advantage. The best growth hacks take advantage of human behavior.
- We often find comfort in familiar situations. Do you have favorite lunch spot? When you go, how often do you change up your order? Odds are, you likely stick with the same thing. Maybe you venture off from time to time, but usually, it's the same option. And this is because we like things that feel familiar. This is human behavior. And this also holds true with brands. The more we're exposed to something, the more we deem it trustworthy. Because that repetition produces familiarity, and familiarity is security. It's trust. When companies keep showing up everywhere, you assume it's a trusted brand. And we see this happen a lot. Perhaps you get an ad for a new mattress in a box, and that ad is showing up in your mailbox, in your email. You see ads for it on your web browser, even video ads before things that you're watching. You think, "Wow, this brand, it must be everywhere." And it's really not. They've just targeted you. And they followed you around everywhere that you show up. The importance is to have repetition. But that repetition only needs to be done wherever your target audience is. Now it's okay if this repetition is passive. Just showing up time and time again, even without a hard sell, creates brand awareness. People are susceptible to repetition. So find a target audience, figure out all the avenues that they invest their attention in, then get your brand to show up there as frequently as possible.
This course was created by Madecraft. We are pleased to host this content in our library.
- Asking uncomfortable questions
- Leveraging podcasts
- Pitching with video and snail mail
- Securing reviews
- Upselling before a trial
- Securing media mentions
- Capitalizing on FOMO