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The value proposition framework

The value proposition framework: Marketing Foundations: Value Proposition Development
The value proposition framework: Marketing Foundations: Value Proposition Development

Chris Goward shows a framework for discovering your value proposition alternatives: called PODs, POPs, and POIs. To find the important attributes of your products and services, you should look at your points of parity and points of difference from your pr

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Skill Level Intermediate
36m 22s
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