From the course: Digital Marketing Trends

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The ups and downs of vertical video

The ups and downs of vertical video

From the course: Digital Marketing Trends

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The ups and downs of vertical video

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- [Instructor] Stand up straight. Something we all heard as a kid. You could call that the first vertically-inspired performance, which may or may not be the precursor to vertical video. Hm, probably not. Vertical video, that is, video we consume in portrait mode on our mobile device, has certainly come of age. The term was coined by Snapchat but has been popularized on Instagram and Facebook, and now it's gaining even more traction with IGTV. IGTV is Instagram's take on longer form vertical programming. The shows can be up to an hour in length and well-produced, which means brands need to create higher quality vertical video content. Instagram even created a handbook for social video creators. They offer tips on apps and tools, how to capture and edit, what accessories you'll need, and how to upload from mobile and desktop. They're hosting it on Dropbox and you can download it from there or directly to your…

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