The truth on money-back guarantees

- There's a good chance … that many of the products you've purchased have been backed … by a money-back guarantee, … and sometimes, as you're going through the checkout process, … you'll see that it's a money-back guarantee … with no questions asked, … but what is the value of this … because, honestly, … they're relatively meaningless statements. … You see, rarely are they acted upon. … Think about the last time you made a purchase … and you actually went and called in … that money-back guarantee. … It's usually pretty slim to none. … So if you're a new brand … or you're trying to establish credibility … and you are not a household name, … this is a great way to inherit or earn some trust … from your customer base without really exposing yourself … to a lot of returns, … and truthfully, … if people are making a ton of asks for a refund, … well, then that's a problem that you should be solving … because you're never going to really see the traction … and growth if you have poor retention. …