You cannot perfectly model human behavior with the marketing funnel. Learn why it's important to think about the marketing funnel as a flexible framework for the buyer's journey.
- Marketing education is full of disclaimers, … and it's because nothing is really as straightforward … as it seems in discussion. … As you've come to learn, … the funnel we're discussing is meant … to simplify a rather complicated concept. … When you really think about it, … you can find thousands of exceptions to the rules … of the funnel. … We like to believe there's a clear hand-off … from stage to stage, yet some consumers are impulsive. … They move through the stages of the funnel … at an unbelievable pace, little regard for our messaging. … Others can be loyal advocates for products they don't own. … They've just skipped the action stage altogether. … And on that same note, … others can be detractors … for a product they know nothing about, … simply because they don't want other people … to have the opportunity to own it. … The path a customer takes … through your funnel could be a loop, a spiral, a zigzag, … and so on. … They can dart in and out of your funnel, … and others seem to, well, just disappear. …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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