From the course: Marketing to Generation Z
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In store and online for Gen Z
From the course: Marketing to Generation Z
In store and online for Gen Z
(upbeat music) - So Gen Z's going to go shopping. Now immediately you're thinking well then I got to go online, eCommerce. They're all about digital, it's the only place to find them. Well I'm here to tell you wrong. Gen Z likes both. And in fact a recent study found 49% of Gen Z prefers in store, and 51% prefers online. So it really is right down the middle when reaching them. - Now for Gen Z in our fidgetal world, we oftentimes don't differentiate between where we make a purchase. Whether I physically put something in my cart at the store or add to cart online, it oftentimes doesn't make a difference. Now the question is how do you get a Gen Z'er to come into your store? The answer is create a memorable experience. Give us a reason to come into the store. Now on top of that, I can't tell you how often I see a brand that differentiates their online and brick and mortar strategies. I go online, their sales, the…
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