From the course: Marketing to Generation Z
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
The sharing economy: Gen Z's definition
From the course: Marketing to Generation Z
The sharing economy: Gen Z's definition
(upbeat music) - The shared economy, obviously we all have heard about it. It really was the Millennial generation that put it on the map. They brought together two forces. The first force was we live in a world of excess. They said, "You know, does everyone really need "to drive a car? "Does everyone need to own their own bike? "Does everyone need to own their own set of tools?" Etcetera, etcetera. So now what they did is they brought in another force. Technology. Technology can access information. If we bring this together, maybe we could share a lot more rather than live in so much excess. And it really did work and they really wanted to make a stamp on the carbon footprint. However, along came Generation Z and they really started to change that definition. Great example, tell them about the time you wanted to put together the desk. - Yeah, of course. So I bought a desk and I needed to assemble it.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.