In a marketing agency or department, interruptions are part of daily work. To stay productive, build a routine around those interruptions.
- [Instructor] If you work in marketing, you exist in a state of controlled chaos. You face unique time management challenges. You have a lot of clients that need attention right now, whether you're a consultant, at an agency, or in house, you're working for multiple people on multiple projects. And because you're often managing campaigns or doing other time sensitive work, you can't just leave something to the side. Most important, interruptions are part of the job. Someone needs a last minute report. A piece of news breaks, and you need to capitalize on it.
A search engine changes their algorithm or bidding rules. Or a site needs a quick edit. That makes it very hard to stay on task, get back on task, remember what you need to do, and keep track of everything that you need to do. To be productive, you need to do five things. Develop a trusted portable system for your information so that you can find what you need all the time. Clear your mind by emptying your head into that system so that you can focus on the task at hand.
Manage and prioritize compact trackable tasks. Work in discipline sprints while managing interruptions in between. And free up time by getting more efficient at your computer. A clear head, clear next steps, and clear strategies for being speedy make you better at what you do and reduce your stress. Clarity makes you a better marketer, and that's what time management is all about.
- Using text files and Dropbox
- Setting up across devices
- Handling vague tasks
- Keeping your task list up to date
- Handling interruptions
- Using text-snippet tools to write email and reduce typos
- Learning hot keys and shortcuts