There are four basic rules to brainstorming. Learn why it's important to respect these rules even if you’re ideating on your own.
- There are four basic rules to brainstorming…and it's important that you respect these,…even if you're conducting ideation on your own.…The four rules are, one, focus on quantity, not quality.…Two, defer judgment.…Three, welcome far-fetched ideas.…And, finally, four, build on the ideas.…So, for starters, it's important…that you immediately remove any expectation…of quality from a brainstorming session.…When you sit down to capture ideas,…you're seeking an abundance of them.…
Don't withhold anything.…It's much easier to pick out…the good ideas from a large list…than to pick out the good ideas from a small one.…Additionally, you must defer judgment.…Don't criticize ideas.…And this is just as important in individual brainstorming…as it is in team brainstorming.…As an individual, don't let negative self-talk…diminish your ideation.…As a team, don't let others shoot down ideas,…because then it reduces the likelihood…that others will participate.…But, also, don't praise ideas yet either.…
Keep a very neutral tone…during this idea gathering phase.…
- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
1. The Brainstorming Process
2. Brainstorming Approaches
Adapting techniques2m 30s
3. Brainstorming Session
Keeping the session flowing2m 19s
4. Ideation Techniques
5. Further Concepts
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.