Learn how to construct a perfect HTML link and why the SEO rewards are so high.
- [Instructor] In this video, we're going to begin looking at the perfect link. What kind of links do you really want pointing to your site? You can't always get exactly what you want, of course, but in this video, we'll look at what you're aiming for. The first feature of the perfect link is that it's a link that can be followed. That means it must not have the rel="nofollow" attribute in it because if it does, you can assume it won't pass any kind of value. The perfect link'll also be a text link so that you can use anchor text keywords.
The keywords tell the search engines what the reference page is about. Of course, the anchor text needs to contain useful keywords, not click here, not your company name or URL, but rather the keywords for which you want to rank well. I'll take an image link over no link, of course, because even if I can't get keywords into my link, it still provides value, such as passing PageRank or TrustRank. Where should this link be placed? Well, it needs to be on a webpage that is indexed by the search engines.
If it's not indexed, then, of course, the link isn't read. That's not to say that you necessarily turn down links on pages that are not indexed. If the page is very new, for instance, it may be indexed soon. But until it's indexed by the search engines, it has no value. What kind of site do you want your link placed on? There's a lot of talk about relevance in the SEO business, and while I'm sure it has some importance, I believe it's often overrated. The idea is that a link from a related site is more valuable than a link from a non-related site.
A link to an exercise website is more valuable when it comes from a hiking site rather than from a blog about American history. This may be true to some degree. However, it's completely untrue that a link from a non-related site holds no value, as some people claim. I'll take a well-keyworded link from anywhere I can get it. Relevant is the ideal, but not 100% essential. Let's not forget trust either. As we're building the ideal link, the very best link we can, we might as well put it on a well-trusted website.
Perhaps a major newspaper website or a website owned by a highly respected university. .Edu domains are thought to carry extra weight in the search engines, as are .gov domain names, government websites. Our ideal link will also be on a high PageRank webpage. PageRank is a measure of value. So as we're dreaming about the perfect link, we might as well get that link from the highest PageRank we can. There's more to the perfect link than this, but this will get you off to a good start.
- Link popularity
- Page ranking
- Search-related link components
- Perfecting links
- Avoiding problematic links
- Analyzing incoming links to a website
- Using local pages and directories
- Working with bloggers
- Social networking links
- Getting more links
- Paying for links vs. buying links