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The new customer journey

The new customer journey: Marketing Foundations: Integrated Marketing Strategies
The new customer journey: Marketing Foundations: Integrated Marketing Strategies

Discover how marketers have shifted from the Awareness, Interest, Desire, and Action model to the Consideration, Evaluation, Purchase, and Experience model. Learn the best practices for operating in a nonlinear, ever-changing marketing environment.

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Skill Level Intermediate
2h 5m
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