Author Jamie Shanks shows how to research the market demand and competitive comparables.
- [Instructor] Now that you understand your sales goal,…you need to come to the mindset…that you're grabbing leads.…You're grabbing leads in land and data that you don't have,…and to do this, you're going to need to invite people…that have the lands and the leads that you don't have,…and these are panelists, and these are also promoters.…The best way to think about this is a multiplier effect.…If a panelist has 1,000 LinkedIn connections,…and 10,000 Twitter followers, and 50,000 companies…in their database, all of a sudden,…they're promoting to people you do not have,…attracting them towards your database.…
But let's think about the multiplier effect,…what if we invited two or three or four panelists?…Or even outside promoters for the event.…It starts to scale and amplify the number of leads…that you could potentially acquire…that you did not have before you started this process.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Appropriate for all
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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