Influencers have become a powerful force with millennials—that can't be denied. Learn how this evolution in how you market requires you to pay attention to which influencers have the most impact in your industry.
- The influence evolution…and the boom of influencer marketing continues…to gain traction as the social media…and digital landscape becomes more and more significant…in business…and in influencing consumer purchasing decisions.…An influencer is an individual…who has established an expertise in a specific niche…and has an above-average social media presence…with a loyal and engaged following.…Really, there are influencers in every industry…that go back decades.…
The food industry is actually a great example…of the influence evolution.…Julia Child was an influencer…and her print cookbook ultimately catapulted her career…and stardom.…In early 2000s, Rachel Ray broke ground…in the culinary industry on broadcast TV.…And today, many of our favorite foodie influencers,…like Chase Bailey, developed stardom…and influence thanks to YouTube and social media.…Today, influencers are connected…to media outlets, niche consumer groups,…industry experts, or community tribes.…
They connect consumers to a brand…through relevant stories…
Author
Chelsea Krost
Released
4/12/2018- Cite the ways in which millennials are a catalyst for change.
- Describe effective ways to attract millennials to an event.
- Explain how to define your signature traffic builder.
- Describe how referral and affiliate links help generate traffic.
- Summarize the top five ways to compensate an influencer.
- Explain the importance of creating a social media content calendar.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 42s
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1. Understanding the Millennial Mindset
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Who are millennials?4m 50s
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Millennial micro markets4m 6s
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2. Modern and Digital Marketing Tactics
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3. The Power of Content Marketing
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4. Influencer Marketing
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The influencer evolution3m 34s
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5. Social Media Millennial Map
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Conclusion
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Next steps1m 15s
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Video: The influencer evolution