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The importance of your value proposition

The importance of your value proposition: Marketing Foundations: Value Proposition Development
The importance of your value proposition: Marketing Foundations: Value Proposition Development

Chris Goward shows why value proposition sits at the center of the LIFT model, because it is the most important aspect of your marketing. It is why your customers buy from you.

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Skill Level Intermediate
36m 22s
Duration
32,291
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