Walk through a real-life scenario to see how the marketing funnel can help you. See how mapping out a marketing sequence, tailoring messaging to events in that sequence, and strategies like remarketing can be used to convert prospects.
- Seeing how the funnel and the marketing sequence play out … can really help connect the dots … with everything we've been discussing. … Before we turn to the hard work … of evaluating our funnel performance … and diving into specific strategies, … let's walk through a scenario. … I've had the opportunity to discuss funnel strategy … with a local mid-stage startup called Rent Track. … The company allows renters to build credit … by paying their rent online. … A rather unique concept that will undoubtedly benefit … a huge number of consumers. … When we think about their focus, … they're going to be targeting renters … between the ages of 25 to 40, … within 50 miles of a major metropolitan city. … Their consumer will be interested in building credit. … Rent Track starts by putting together … a simple marketing sequence for each stage of the funnel. … The first step is awareness. … Their method is going to be sending postcards, … which requires them to use a mailing list. … Rent Track decides to run a direct mail campaign …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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