From the course: Marketing Foundations: The Marketing Funnel
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A funnel scenario
From the course: Marketing Foundations: The Marketing Funnel
A funnel scenario
- Seeing how the funnel and the marketing sequence play out can really help connect the dots with everything we've been discussing. Before we turn to the hard work of evaluating our funnel performance and diving into specific strategies, let's walk through a scenario. I've had the opportunity to discuss funnel strategy with a local mid-stage startup called Rent Track. The company allows renters to build credit by paying their rent online. A rather unique concept that will undoubtedly benefit a huge number of consumers. When we think about their focus, they're going to be targeting renters between the ages of 25 to 40, within 50 miles of a major metropolitan city. Their consumer will be interested in building credit. Rent Track starts by putting together a simple marketing sequence for each stage of the funnel. The first step is awareness. Their method is going to be sending postcards, which requires them to use a…
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