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The fashion system: How ideas spread through the market

The fashion system: How ideas spread through the market: Advanced Consumer Behavior
The fashion system: How ideas spread through the market: Advanced Consumer Behavior

This video takes a look at the diffusion of innovation to understand how a brand progresses from a niche product to a mass-market hit.

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Skill Level Intermediate
1h 34m
Duration
43,280
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Skills covered in this course
B2C Marketing Advertising Marketing

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