Improve the success of your business by learning how to manage your brand's reputation online. Find out how to be proactive about brand management, being attentive to signals from customers.
- Managing your brand's reputation is no longer focused on just word of mouth reviews. Now it's dependent on a variety of digital factors, such as online search results, customer reviews, and social media mentions. Each brand is impacted by this direct customer feedback. Marketing reputation management is positively controlling and monitoring your brand's reputation so you have a customer base that trusts you and grows with you.
In my LinkedIn learning course, I dive into the tools, strategies and tactics that will help you manage your brand's reputation, and the skills I share can be applied to a business of any size or scale. So join me, Goldie Chan, and my course on marketing reputation management.
Author
Goldie Chan
Released
11/30/2018- Identify two tools businesses should use to help manage their brand reputation.
- Recognize the most effective strategy to use when faced with criticism.
- List the steps to follow when a problem or negative criticism arises.
- Recall best practices to use when interviewing a potential consultant to help with reputation management.
Skill Level Beginner
Duration
Views
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Introduction
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1. What Are the Basics of Marketing Reputation Management?
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2. The Good Side of Marketing Reputation Management
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3. The Dark Side of Marketing Reputation Management
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Understanding your critics1m 29s
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Hiring help or a team1m 20s
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Conclusion
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Video: The concept of marketing reputation management