From the course: Leading a Marketing Team
A challenging and critical role
From the course: Leading a Marketing Team
A challenging and critical role
- Congratulations on your new role leading a marketing team. I consider marketing the most challenging part of a business. It's a world of constant change and ambiguity. Strong leadership of a marketing team is critical to the success of an organization. I'm Drew Boyd, and I've been in the marketing profession for over 30 years. I've led many marketing teams and I help companies improve their marketing effectiveness. In this course, I'll share with you what you need to do right away to get a grip on your new situation. Then we'll look at what you need to do to get the team moving in the right direction. Speaking of team, we'll spend a lot of time on how you create an amazing group of A players. And finally, I'll share my advice on how you need to run your business day to day. This is a big step for you, but don't think for a minute that your development is over. That's a common mistake. So I'll end the course with what you can do to keep developing your skills and broadening your responsibilities. Let's get started.
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