The best marketing strategies map out the buyer journey and identify where consumers will cross into your funnel. Learn how thinking about the critical paths for your buyers can help you make the most of the marketing funnel.
- When you know the buyer journey, … you'll know where to deploy solutions in the funnel. … The funnel has helped us understand … the steps they'll go through, … but there's still a journey within those steps. … A user can have many touch points within each stage … and unless we're careful, … we'll create scenarios where users wander aimlessly. … The journey within the funnel needs to be systematic … and reflect the notion … that we're moving the user downwards within it. … We understand the buyer will go through the stages … from awareness to action and hopefully to loyalty, … but what does the buyer journey look like … within those stages? … How did the buyer become aware? … Did they walk into a store and see the product on the shelf? … Did they hear about it from a friend? … Did they click on a social media advertisement? … If they saw an item on the shelf, … were there competing products alongside yours? … If so, what does that do for their journey? … Will they now be comparing your product …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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