From the course: Learning Personal Branding
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Your content marketing framework
From the course: Learning Personal Branding
Your content marketing framework
- We've all heard the phrase, "content is king", but now more than ever, content marketing is top of mind and a key element in your personal branding and marketing success. From personal brands to fortune 500 companies, every entrepreneur and business owner is looking for new ways to increase brand awareness, leads, audience engagement, follower growth, and SEO ranking. Content marketing is focused on creating and distributing valuable content to attract and retain a clearly defined audience and drive profitable customer action. But if you're new to content marketing or maybe revamping your content creative for your personal brand, you should begin by building the framework for your rollout. There are five steps when building a content marketing framework. The first step is to define your objective. Start by getting super clear on your purpose. Think, what is this piece of content for? Set clear intentions…
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