Your business as a publisher

- I started blogging about social media…because I felt I had something to say.…My blog was a way to build my online profile…and attract business to my agency.…I remember not long after I launched it,…I was in the audience at a trade show…and introduced myself to the person next to me.…Oh, you're that blogger, she said.…I thought I'd arrived.…Truth is, I'd only just begun.…I spent a lot of time on my posts…writing, editing, polishing, and then…rewriting some more before pressing publish.…

I treated it the same as if I was writing an article…for a publication, except I was the entire…editorial crew rolled up into one.…But really, a business blog is probably too big…for just one person and that's why…assembling the right team is key.…One of the most important things to remember…as you develop your business blog…is moving from a sales mindset…to thinking more like a publisher,…and that means stepping into your customers' shoes.…

Ask yourself, what type of content are they looking for…and where does your business fit in?…