- What is a press release?
- Defining your news
- Writing a press release
- Placing press releases on a newswire
Skill Level Intermediate
- Maybe you've heard that press releases are dead, irrelevant, and with the rise of social and digital media there are better ways to disseminate your information. The truth is the purpose of a press release has changed a lot over the years. At first, it was about contacting journalists, then it was all about SEO, now it's a form of PR that is part of a larger multi-channel strategy. With this evolution, I'm going to show you how to use a press release in the most effective way possible with the current media landscape.
And when done correctly, press releases have the ability to increase your visibility, give you street cred, disseminate your important information, and even support your sales. I'm Andrea Holland. I've been working in PR for more than a decade with companies as large as Intuit and PayPal and as small as the solo entrepreneur launching their first app. When it comes to press releases, I've seen the good, the bad, and the ugly. I'll talk you through common challenges and how to overcome them.
There is one exercise file for this course, a press release template, the same one I use for my own clients. I encourage you to download it and reference throughout the course. Let's write a press release.