Join Dayna Rothman for an in-depth discussion in this video Wrap up, part of Advanced Lead Generation.
- [Dayna] Alright, thank you so much for attending this course, and a huge congratulations to you. You are now equipped to go back to your organization and team to start developing an Advanced Lead Generation program designed for success. I would love to hear from you, so please feel free to connect with me on LinkedIn, or on Twitter @dayroth. And so I also wanted to make sure that you had some additional resources in order to continue your learning. So I've included some books that have helped me out over the years, as well as some additional resources centers for you to look at.
So Lead Generation for Dummies, shameless plug of my own book. And I think that has a lot of great in-depth information on how to begin your Lead Generation program. Everybody Writes by Ann Handley is a favorite of mine. This does focus a little bit more on content marketing, but it's a great kind of fundamental book. Contagious: Why Things Catch On by Jonah Berger. This is great for marketing theory and thinking through how to get people to engage with your brand. The Sales Development Playbook by Trish Bertuzzi.
This is great when you're thinking through sales and marketing alignment, understanding how sales development and marketing should play together. And then of course the HubSpot Resources Center and the Marketo Resources Center. These two marketing vendors have incredibly fantastic content in their resources center that can help you throughout your lead generation planning. So again, thank you so much everybody. It was great to be here with you, and congratulations on finishing this course.
- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness