Blog PR is a powerful way to build links pointing to a website. Learn how to work with bloggers to boost your SEO rank.
- [Instructor] Let's talk about a powerful way to get links working with bloggers. Links from blogs can be a very effective way to help your site's search rank and they have the added benefit of also bringing traffic to your site. Links in blogs are treated in two ways. In the comments that appear at the end of posts, the links are typically nofollow links, and so carry no SEO value. But links placed within the posts themselves are generally follow links and, thus, do provide search rank value.
One way to get links from blogs would be to write guest articles. Guest blogging has gotten a bad name over the last few years because a whole industry evolved based on the idea of paying for blog placements. In fact, you may now hear people say that you simply should not guest blog. But what the search engines dislike, in particular, Google, is people paying for blog placements. They don't object to genuine quality guest blogging. Perhaps you can also convince bloggers to list your site in their list of resource links.
You'll need to have a site that's worth linking to, of course. If, for example, you're promoting your own gardening blog, you may be able to get other blogs to add you to their list of useful blogs. You can also get links from blogs by convincing bloggers to write about your site. But to make such a campaign work, you must have a good story. There has to be a reason for bloggers to link to your site. I think of this as blog PR and there's a core concept in public relations that goes back many years: if you want people to write about or talk about you, you have to have a hook to hang the story on.
What, I ask my clients, is your USP, your unique selling proposition? What makes your site so special? Do you have the best prices, the best selection, unusual products? Is your site entertaining or specifically interesting? If you can't answer that question, there's probably no reason for bloggers to write about you. If you're just one site in a crowded arena of similar sites, bloggers won't want to write about you.
Let's assume though, that you do have a good answer. You have the best prices, or best selection, or best content, or something that sets you apart. So, the first thing to do is find the bloggers who are good prospects for your pitch. You may already know of various relevant blogs, but you can find more. Perhaps the quickest way to find them is to search for your area of interest along with this, inurl:blog. Also, search for the term Blog Directories and you'll find plenty of other ways to search for blogs.
And don't forget to follow links in blogrolls or useful links lists within the blogs themselves. You'll soon find a large number of blogs in virtually any subject area. Build a list of target blogs, then go after them methodically. You're going to contact the blogs and offer or suggest various things. You'll want informal chatty context. Don't use some kind of spam-looking boilerplate and don't overwhelm the blogger. I suggest you propose one thing at a time.
Quickly tell them why their readers might be interested in your site, and remember, it's all about you providing something that their readers might be interested in. Then suggest that they add a link to their already existing link of stores or list of useful resources. You might also suggest that they write about your site or maybe you offer to write an article for them. Perhaps you could hold a contest giving away something of value. If your site is promoting an e-book, for instance, you could hold a drawing to give away 20 copies and use the blogs to announce the drawing.
This is a very effective technique that many sites have used successfully. Make friends with the bloggers. Include coupons when you contact them. Offer to provide review copies or whatever you can do to stand out and make them want to write about you. Blog linking campaigns are often overlooked, but can be incredibly powerful. If you have a good story to tell, get out there and tell it to the bloggers.
- Link popularity
- Page ranking
- Search-related link components
- Perfecting links
- Avoiding problematic links
- Analyzing incoming links to a website
- Using local pages and directories
- Working with bloggers
- Social networking links
- Getting more links
- Paying for links vs. buying links