From the course: SEO: Link Building

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Working with bloggers

Working with bloggers

From the course: SEO: Link Building

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Working with bloggers

- [Instructor] Let's talk about a powerful way to get links by working with bloggers. Links from blogs can be a very effective way to help your site's search rank, and they have the added benefit of also bringing traffic to your site. Links and blogs are treated in two ways. In the comments that appear at the end of posts, the links are typically no follow links, and so they don't carry any SEO value, but links placed within the posts themselves are generally follow links, and thus do provide search rank value. One way to get links from blogs would be to write guest articles. Now, guest blogging has gotten a bad name over the last few years, because a whole industry has evolved based on the idea of paying for blog placements. If you're thinking about doing some guest blogging, it's important to understand that search engines really dislike people paying for blog posts, and they're getting better each and every year…

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