Marketing outbound lead generation should work with inside sales teams to provide a highly personalized experience. Marketing expert Dayna Rothman will talk you through how marketing and inside sales teams can work together to qualify leads.
- [Instructor] Marketing outbound lead generation…should be combined with inside sales…in order to qualify your incoming leads.…The best lead generation programs…work hand in hand with an inside sales team…to qualify inbound leads and supplement those leads…with sales outbound efforts.…An inside sales or a sales development team…is a group of in-house sales reps…that focus on both following up with marketing leads…and generating their own leads…through outbound sales efforts.…You can think about your SDR team…as really an extension of marketing.…
There's three different types of SDRs…that you should think through…and whichever one you have is very much dependent…on your organization, the size of your organization,…as well as your goals.…So the first you have inbound SDRs.…So the inbound SDRs are sales development reps…that focus on following up with qualified marketing leads.…And so these reps do not have a quota…for any type of outbound calling,…they merely follow up with leads incoming from marketing.…Now this works very well if you have…
Author
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
Related Courses
-
Lead Generation Foundations
with Dina Shapiro1h 33m Beginner -
Marketing Foundations
with Drew Boyd2h 8m Beginner -
Content Marketing Foundations
with Dayna Rothman2h 1m Beginner
-
Introduction
-
Welcome1m 13s
-
-
1. Identifying Your Leads and Defining Your Sales Funnel
-
Create lead hand-off rules7m 58s
-
2. Developing Your Lead Generation Strategy
-
Lead generation plan, part 14m 46s
-
Lead generation plan, part 24m 24s
-
3. Generating Leads with Inbound Marketing
-
Website testing5m 2s
-
4. Targeting Your Approach with Outbound Marketing
-
Tracking your ad performance4m 54s
-
Event promotion3m 37s
-
5. Measuring and Testing Your Lead Generation Programs
-
Conclusion
-
Wrap up1m 33s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Work with inside sales to qualify your leads