Work with inside sales to qualify your leads

- [Instructor] Marketing outbound lead generation…should be combined with inside sales…in order to qualify your incoming leads.…The best lead generation programs…work hand in hand with an inside sales team…to qualify inbound leads and supplement those leads…with sales outbound efforts.…An inside sales or a sales development team…is a group of in-house sales reps…that focus on both following up with marketing leads…and generating their own leads…through outbound sales efforts.…You can think about your SDR team…as really an extension of marketing.…

There's three different types of SDRs…that you should think through…and whichever one you have is very much dependent…on your organization, the size of your organization,…as well as your goals.…So the first you have inbound SDRs.…So the inbound SDRs are sales development reps…that focus on following up with qualified marketing leads.…And so these reps do not have a quota…for any type of outbound calling,…they merely follow up with leads incoming from marketing.…Now this works very well if you have…