From the course: Introduction to Content Marketing
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Winning as a large or enterprise business
From the course: Introduction to Content Marketing
Winning as a large or enterprise business
- If you work for a large or enterprise company, winning at content marketing is not guaranteed. You face not only your business competition, but also competition for your customers' time and attention. And being big has drawbacks, like bureaucracy that can slow your process and stifle ideas. So to ensure your enterprise content marketing stays competitive, let's walk through what I call the three E's. The first E is expedite. As an enterprise you often have the money to expedite your content marketing program. You can buy a content asset or partner to create your program. In this way an enterprise can leapfrog the bureaucracy or limitations that might threaten success. For example, the insurance company, Liberty Mutual, partnered with the media powerhouse, How Stuff Works, to offer, MasterThis. MasterThis was created in a matter of months, not years. The second E that can make your content marketing competitive is…
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