Why invest in personal branding?

- Your personal brand is your most unique asset…and the most powerful marketing tool…that you could use to your advantage.…As we continue to become a more digitally connected world…we're left craving a more personal connection…and we gravitate toward companies…with a face behind the brand.…You can see this shift on social media…with the uptick and impact of influencer marketing.…Why is influencer marketing so effective for business?…Because it makes an advertisement more personal…through storytelling from a real person…experiencing real life.…

But these influencers aren't just anyone.…They're entrepreneurs who have developed strong…personal brands and loyal followings.…And it doesn't matter what kind of business your in.…Understanding personal branding…can exponentially enhance your career or business.…More traditional business people…who have established a strong personal brand…utilize that brand clout to build their credibility,…network and of course revenue.…And smart business owners aren't just taking the time…