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Why innovation is important

Why innovation is important: CMO Foundations: Driving Innovation
Why innovation is important: CMO Foundations: Driving Innovation

Innovation is taking an idea and putting into practice. Creativity is the cognitive act of generating the idea. Companies need both. Innovation is the only true source of organic growth. The world leaders in innovation will also be the world leaders in everything else.

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Skill Level Intermediate
41m 44s
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Skills covered in this course
Enterprise Marketing Marketing

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