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Why cause marketing is important

Why cause marketing is important: CMO Foundations: Marketing for Social Change
Why cause marketing is important: CMO Foundations: Marketing for Social Change

Cause marketing is an important way to build a company's reputation and strengthen its brands while driving positive outcomes for society. In this video, Drew Boyd shows how, when properly done, cause marketing makes brands a highly-valued member of the community it serves.

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Skill Level Intermediate
37m 22s
Duration
7,056
Views
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Skills covered in this course
B2C Marketing Advertising Branding Marketing

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