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Why benefits are just the start

Why benefits are just the start: B2B Marketing Foundations: Positioning
Why benefits are just the start: B2B Marketing Foundations: Positioning

This video explains why we don't stop at benefits and have to move to value and unique value.

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Skill Level Intermediate
1h 4m
Duration
23,394
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Skills covered in this course
B2B Marketing Branding Marketing

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