From the course: 17 Questions to Help Improve Your Marketing
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Who is your competition?
From the course: 17 Questions to Help Improve Your Marketing
Who is your competition?
- It's difficult to decide how and where to market, if you don't know where your competition shows up and how. So an important question to answer is, who is your competition? Now, it seems obvious, but it's easy to neglect the importance of keeping informed with what your competitors are doing. Not only do you need to understand if they're chasing the same market segment, but you need to evaluate how. What messaging are they using? And how have they framed their value proposition? By understanding the landscape that you're marketing in, you'll be faster on your feet with ideas on how to stand out from the crowd. As you look to keep an eye on your competition, go beyond just reviewing their website. Follow the company on LinkedIn, identify who works for them and who their key employees are. What is the background of those key employees? How long have they been at the company? Search for testimonials or mentions across the…
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Contents
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What is your value proposition?1m 32s
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Who is your target market?2m 22s
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What buyer personas are you using?1m 16s
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Who is your competition?1m 7s
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What is your objective?1m 57s
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What are your most important metrics?1m 30s
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What messaging assumptions have you made?1m 6s
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What are your touchpoints?1m 32s
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What are your priorities?2m 9s
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What do you want to accomplish?1m 1s
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What stage is your business in?1m 54s
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What is your Net Promoter Score?1m 58s
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Where will growth come from?1m 32s
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What is your budget?1m 32s
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What's your price image?1m 27s
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How are you addressing privacy concerns?1m 12s
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Why?1m 10s
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