It is easy to lack focus in the areas where your business is most effective. In this video, learn how to identify who and where your competition lies.
- It's difficult to decide how and where to market, … if you don't know where your competition shows up and how. … So an important question to answer is, … who is your competition? … Now, it seems obvious, … but it's easy to neglect the importance of keeping informed … with what your competitors are doing. … Not only do you need to understand … if they're chasing the same market segment, … but you need to evaluate how. … What messaging are they using? … And how have they framed their value proposition? … By understanding the landscape that you're marketing in, … you'll be faster on your feet with ideas … on how to stand out from the crowd. … As you look to keep an eye on your competition, … go beyond just reviewing their website. … Follow the company on LinkedIn, … identify who works for them and who their key employees are. … What is the background of those key employees? … How long have they been at the company? … Search for testimonials or mentions across the web … and on LinkedIn, Twitter, or even other social platforms …
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