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What's your signature?

What's your signature?: Soon Yu on Creating Timeless Brands
What's your signature?: Soon Yu on Creating Timeless Brands

Learn about key qualities that make a great signature—distinct, memorable and differentiated. Importantly, your signature should be an embodiment of your key point of difference. Learn about the various opportunities to create signature elements, including name or logo, feature, style, silhouette, sensory, experience, spokesperson, and POV.

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Skill Level Appropriate for all
15m 58s
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Skills covered in this course
Branding Marketing

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