It is hard to make your business successful without being clear about what services you want to provide others. In this video, learn how to craft an effective value proposition that allows you to focus your business to get results.
- What's the difference between taking a taxi or an Uber? … At the core, they solve the same problem. … Both take you from point A to point B and charge you … for the service. … But why then has Uber completely dominated the market? … Well, because they made their value proposition … crystal clear. … A value proposition is critical to be effective … with your marketing. … The absolute most important question you should be able … to answer right now is what is your value proposition? … A value proposition is all about how your business … is different from every other company … that says they do the same thing. … It tells people why they should do business … with you over the competition. … And it makes the benefit of your product or service … absolutely known. … It's a short, distinct statement, … and it should be something that can live as a headline … with a supporting sentence or a few bullet points … and it should be front and center in your messaging … and be the foundation by which you build …
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