There are many steps in the buyer's journey that you must account for. In this video, learn how to evaluate your marketing touchpoints and describe how the marketing funnel works.
- We talk about funnels all the time in marketing. … Purchase funnels, sales funnels, inbound funnels. … Call it what you want, but they're all ultimately describing … the same concept. … A funnel is really just a way to represent … a customer's journey as they move toward … the purchase of your product or service. … At the top or the widest point of the funnel … is where a buyer starts their journey. … And the bottom, the narrowest part, … is where they complete it. … Our goal as marketers is to funnel prospects into buyers, … moving them from the top to the bottom of the funnel. … As a buyer makes their way through the funnel, … we describe each fundamental stage of their journey … as awareness, interest, desire, action, and advocacy. … As they pass through each stage, … they'll interact with different messaging and experiences, … all uniquely different touchpoints that you must control. … So a key marketing question to answer here is … what are your touchpoints? … Take a minute and consider something you bought recently. …
This course was created by Madecraft. We are pleased to host this content in our library.