There are so many approaches to marketing, it can be overwhelming to know where to start and how to narrow down the list. In this video, learn how to use a simple approach to prioritizing your marketing objectives.
- Let's face it, there's so many approaches to marketing, … it can be overwhelming to know where to start … and how to narrow down the list. … Let's say we're thinking up ideas … for our marketing strategy. … We want to overhaul the website, launch online Google Ads, … recruit 20 micro-influencers, … and create a weekly video series. … Well, it sounds like a palatable list, … but we could go on and on adding ideas if we wanted. … And remember, you're working with limited resources, … and you've got to be honest with yourself. … So the question to answer is what are your priorities? … The approach that I like to use to decide where to start … and what's important is called ICE, … and it stands for impact, confidence, and ease. … When you add these together, you get a score. … Here's how it works. … You set up a simple table with five rows. … The first row is for the marketing idea or the channel, … the second, the impact, the third, confidence, … the fourth is ease, and the fifth is the ICE score. …
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