From the course: 17 Questions to Help Improve Your Marketing

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

What is your Net Promoter Score?

What is your Net Promoter Score?

From the course: 17 Questions to Help Improve Your Marketing

Start my 1-month free trial

What is your Net Promoter Score?

“

- Net Promoter Score or NPS is a measurement of customer loyalty, and it helps you understand if your business is improving over time, if the market is resonating, and so on. Now, the key question you should be answering monthly is, what is your NPS? And here's how it works. You simply ask the question, how likely are you to recommend this product or company to a friend or a colleague, followed by a scale from one to 10? And this one question about a customer's willingness to recommend the product or service will reveal their true loyalty. And based on the score, a customer will fall into one of three groups: promoter, passive, or detractor. A promoter scores a nine or a 10. They are huge fans of the product or service and they will go out of their way to advocate for it. A response of seven or eight means the customer is passive. They probably liked what you had to offer, but there was no wow factor. A passive…

Contents